SEO off page factors:
Links – Off page SEO is primarily all about links to your website page from other website pages. The authority or what Google calls Pagerank, is a point of consideration, since Pagerank can flow downwards to your website page (i.e. a Pagerank is between 1-10, the higher the number the more value). The Perfect Link, if there is one, would be from a high Pagerank website page of similar or like content that uses anchor text that accurately describes the content of the page being linked too.
There are many opinions on the amount of Pagerank that flows down, the weighting of the content, and the accuracy of the anchor text. Your best bet is to go with the basics of all three and be done with it.
Too many new webmasters get caught up in all the nuances and details of every specific aspect of off and on page SEO. You can easily drive yourself crazy with all the different opinions and the latest tricks or trends. The search engines constantly update the mathematical algorithms they use to rank and index website pages. The search engine’s goal is to produce the most accurate search results and to eliminate any attempts at beating the system.
The best SEO tip is to follow the search engine guidelines, provide high value content, and always keep the visitor in mind while doing any SEO. Once a visitor arrives, you need to make sure that the information you present does its intended job, whatever that might involve. If direct sales, convert them to a buyer. Or maybe sign up for your newsletter, or additional information.
Getting tightly targeted search engine traffic is great, but always keep the visitor experience in mind when doing search engine optimization. Try not to get lost in the weeds and forget the main purpose of your website, whatever your goals. Sometimes the best SEO tips for new webmasters are to keep it simple and effective for both the search engines and the website page visitors.
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