SEO for New Website- Off Page Factors

SEO off page factors:

Links – Off page SEO is primarily all about links to your website page from other website pages. The authority or what Google calls Pagerank, is a point of consideration, since Pagerank can flow downwards to your website page (i.e. a Pagerank is between 1-10, the higher the number the more value). The Perfect Link, if there is one, would be from a high Pagerank website page of similar or like content that uses anchor text that accurately describes the content of the page being linked too.

There are many opinions on the amount of Pagerank that flows down, the weighting of the content, and the accuracy of the anchor text. Your best bet is to go with the basics of all three and be done with it.

Too many new webmasters get caught up in all the nuances and details of every specific aspect of off and on page SEO. You can easily drive yourself crazy with all the different opinions and the latest tricks or trends. The search engines constantly update the mathematical algorithms they use to rank and index website pages. The search engine’s goal is to produce the most accurate search results and to eliminate any attempts at beating the system.

The best SEO tip is to follow the search engine guidelines, provide high value content, and always keep the visitor in mind while doing any SEO. Once a visitor arrives, you need to make sure that the information you present does its intended job, whatever that might involve. If direct sales, convert them to a buyer. Or maybe sign up for your newsletter, or additional information.

Getting tightly targeted search engine traffic is great, but always keep the visitor experience in mind when doing search engine optimization. Try not to get lost in the weeds and forget the main purpose of your website, whatever your goals. Sometimes the best SEO tips for new webmasters are to keep it simple and effective for both the search engines and the website page visitors.


SEO for New Websites

Search engines rank website pages, not the entire website. Each website page stands on it’s own in being ranked and indexed.

SEO can be split into two areas. One is on page, which deals with how you present and format any information. The other is off page, which deals with links that point to your website pages. Another key point is not to sacrifice user-friendly aspects for SEO methods. The visitor experience should always be considered when trying to create a search engine friendly website page.

SEO on page factors are:

Meta Tags – Your title, description, keywords, should match the content. Using your keyword phrases in each in a logical and accurate manner for both search engines and vistors is important.

File Names – The page file name, graphics alt text, and any associated files should be named using the keyword phrases or related terms as they apply.

Theme – Keyword phrases should be used in natural way a long with associated and related terms. Don’t over do the keyword phrase (called “stuffing” keywords), use where necessary but don’t over use. Use H1-H6 HTML tags to indicate important titles (H1 being the most important, H6 being the least). You can also use other font attributes to indicate importance like bold, italics, or even colors.

Navigation – All navigation links should use descriptive anchor text to make it easy for both the search engines and the visitors to understand the content. If you use pull down menu graphics as element of design, make sure you also include anchor text equivalents somewhere on the website page.


Local SEO Package

  • Submission to the local listings of the TOP PLAYERS (Google, Yahoo, MSN)
  • Submission to the local listings of the OTHER MAJOR players
  • Submission to the top online classifieds (that deliver localized results)
  • Submission to local search engines
  • Submission to local online yellow pages
  • Submission to local directories
  • Submission to data providers
  • Submission to local BBB
  • Submission to local Chamber of commerce
  • Submission to local Merchant Association

Also Required For SEO

  • Google sitemap creation
  • Page content optimization
  • Image ALT text optimization
  • Search engine submissions
  • Directory submissions
  • Ongoing link development
  • Article posting
  • Press releases
  • Blog campaigns
  • Original content writing
  • Pre SEO index report
  • Internal pages SEO report
  • Online testing reports
  • Ongoing comprehensive SEO reports

The SEO Program Steps

  • Initial website analysis
  • Competitors analysis report
  • Keyword analysis
  • Link popularity analysis
  • Website conversion analysis
  • Site usability improvement analysis
  • On-page optimization of all relevant pages
  • Keyword density validation
  • Title and meta tag optimization
  • Robot.txt optimization
  • Sitemap creation

Search Engine Optimization

SEO or Search Engine Optimization, is a set of technical processes that push your web pages into the top rank positions of Google and the other major engines. Simply put, it is the essential, critical process that helps you “get found,” and compete successfully on the Net.

The Benefits of SEO

  • Focuses your site on the best keywords for your business
  • Creates the right design and the right names, code and language for your site
  • Establishes the right navigation, site structure, and usability features for your site
  • Gets links to your site from hundreds of other sites
  • Gets your site placed in search engines, directories, and social media.

Online Brand Management

Our Online Brand Management service is mainly focused on following segments :

  • Monitor Your Brand Online
  • Protect Your Brand Online
  • Social Media Management Strategies
  • Search Engine Optimization